Store.icu vs WooCommerce:
Managed vs. Self-Managed
WooCommerce gives you flexibility—and endless maintenance. Store.icu gives you a fully managed, white-label platform that lets resellers focus on growth, not technical headaches.
The WooCommerce Reality for Resellers
WooCommerce is free to download. But for resellers managing multiple client stores, the hidden costs add up fast.
Endless Maintenance
WordPress updates. Plugin conflicts. Security patches. Theme updates. Each client store is a technical project that never ends.
Performance Headaches
Slow loading times out of the box. Need caching plugins, CDN setup, database optimization, image compression, and constant tuning to get decent performance.
Hidden Costs Everywhere
Free core, but premium themes, essential plugins, hosting, SSL, backups, security, payment gateways—costs spiral quickly. Plus ongoing developer time.
Two Philosophies
One platform requires you to become a WordPress expert. The other handles everything so you can focus on business.
Fully Managed White Label
Purpose-built for resellers who want eCommerce without the technical overhead. Launch stores in minutes, manage hundreds from one dashboard.
- 100% white-label, zero branding
- Fully managed infrastructure
- Zero maintenance required
- Enterprise hosting included
- Automatic updates & security
- Built-in performance optimization
- Unified reseller dashboard
- Native WHMCS integration
- Predictable monthly costs
- Launch stores in minutes
Self-Hosted WordPress Plugin
Flexible open-source solution. Free to start, but requires ongoing technical management, server administration, and constant attention per store.
- Requires WordPress expertise
- Self-managed hosting needed
- Manual updates & maintenance
- Server costs per store
- Plugin & theme management
- Performance optimization required
- No unified multi-store dashboard
- Manual integration setup
- Unpredictable costs
- Complex setup per store
Real Cost of Ownership
WooCommerce may be "free," but let's look at what it actually costs to run a client store professionally.
WooCommerce (Monthly per Store)
Store.icu (Monthly per Store)
Why Resellers Choose Store.icu
Built specifically for partners who want to offer eCommerce without becoming WordPress experts.
True White Label
Your brand, your domain, your identity. No "Powered by" disclaimers. Clients never see Store.icu—they see YOUR platform.
Zero Maintenance
No WordPress updates, plugin conflicts, or security patches. We handle all infrastructure, updates, and optimization. You focus on growth.
Launch in Minutes
Click, configure, launch. No server setup, no WordPress installation, no plugin hunting. New client stores live in minutes, not days.
Unified Dashboard
Manage all client stores from one dashboard. No WordPress multisite complexity. Bulk operations, unified analytics, centralized control.
Enterprise Security
Built-in DDoS protection, WAF, automatic backups, and security monitoring. No security plugins to configure or vulnerabilities to patch.
Predictable Costs
Simple, transparent pricing. No hidden costs, no surprise bills, no premium plugin subscriptions. Know your margins from day one.
The Fully Managed Advantage
While you're troubleshooting WooCommerce plugins, Store.icu partners are scaling their business.
Scale Without Complexity
Go from 10 stores to 1,000 without hiring WordPress developers or scaling server infrastructure. Our platform handles unlimited growth automatically.
Sleep at Night
No 3AM calls about plugin conflicts or hacked sites. We monitor, maintain, and secure every store 24/7. You handle sales, we handle operations.
Your Brand, Our Tech
Clients see YOUR eCommerce platform with enterprise-grade infrastructure. You get credit for the reliability and performance we deliver.
Focus on Revenue
Instead of spending time on maintenance, invest in sales, marketing, and client relationships. That's where the real money is made.
Complete Feature Comparison
An honest look at what it takes to run each platform at scale for multiple clients.
From WooCommerce to Store.icu
"We spent 18 months managing WooCommerce stores for clients. Between plugin updates, security issues, and performance problems, we had more support tickets than sales. Store.icu eliminated all of that overnight. Now we can actually scale our business instead of playing WordPress admin 24/7."
Stop Managing, Start Growing
Join hundreds of hosting providers who switched from WooCommerce to Store.icu's fully managed, white-label platform.
