12 Razorpay Features That Will Transform Your Store.icu Business in India

Feature #1: UPI Payments (India’s #1 Payment Method)

What It Is:

Accept payments from all UPI apps—Google Pay, PhonePe, Paytm, BHIM, and 150+ others—through a single integration.

Why It Matters:

UPI is now India’s most popular digital payment method, accounting for 70%+ of all online transactions. If you’re not offering UPI, you’re losing customers at checkout.

Key Benefits:

• 98%+ Success Rate: UPI has the highest payment success rate of any method
• Instant Confirmation: Payments confirmed in real-time
• No Additional Cost: Same 2% + GST fee as other methods
• Mobile-First: Perfect for smartphone shoppers
• Zero Typing: Customers just enter UPI PIN—no card details needed
• Works 24/7: Unlike netbanking, UPI works anytime

How Customers Use It:

1. Select UPI at checkout on your Store.icu store
2. Choose their UPI app (PhonePe, GPay, etc.)
3. Automatically redirected to their app
4. Enter UPI PIN to confirm
5. Redirected back to your store—payment complete!

Pro Tip:

Feature UPI prominently on your checkout page. Add “Pay with UPI” badges and highlight that it’s instant and secure. Many customers specifically look for UPI options.

Feature #2: Payment Links (Sell Without a Website)

What It Is:

Generate shareable payment links that you can send via WhatsApp, SMS, email, or social media. Customers click and pay—no website visit required.

Why It Matters:

Not every sale happens on your website. Payment links let you close deals wherever the conversation happens—perfect for social commerce, WhatsApp Business, and Instagram sales.

Use Cases:

1. WhatsApp Commerce

Customer asks about a product on WhatsApp? Generate a payment link and send it directly in the chat. They can pay without leaving WhatsApp.

2. Instagram Sales

Someone comments “interested” on your Instagram post? Send them a payment link via DM. Convert social engagement into instant sales.

3. Custom Orders

Taking custom/personalized orders? Create a payment link for the exact amount and share it with the customer.

4. Offline-to-Online

Meet customers at exhibitions or markets? Collect payment via link instead of cash—safer and more professional.

How to Create Payment Links:

1. Log into Razorpay dashboard
2. Click “Payment Links” → “Create New”
3. Enter:
   • Amount (or make it customer-defined)
   • Description
   • Customer details (optional)
   • Expiry date (optional)
4. Click “Create” and get a unique URL
5. Share via WhatsApp, SMS, email, or social media

“Payment links changed my business. 60% of my sales now come through WhatsApp. Customer messages, I send link, they pay—all within 2 minutes. It’s faster than my website checkout!”

Feature #3: Subscriptions & Recurring Billing

What It Is:

Automatically charge customers on a recurring schedule—weekly, monthly, quarterly, or annually. Perfect for subscription boxes, memberships, and SaaS products.

Why It Matters:

Subscription businesses have 3-5x higher customer lifetime value than one-time purchase businesses. Razorpay handles all the complexity automatically.

Perfect For:

• Subscription Boxes: Monthly beauty, snack, or book boxes
• Memberships: Gym, yoga, online course access
• Services: Website hosting, software subscriptions
• Consumables: Monthly coffee, supplements, groceries
• Premium Content: Paid newsletters, exclusive content

Features Include:

• Flexible Billing: Daily, weekly, monthly, yearly, or custom
• Trial Periods: Offer 7-day, 14-day, or 30-day free trials
• Automatic Retry: Retry failed payments automatically
• Proration: Charge pro-rated amounts for mid-cycle upgrades
• Pause/Resume: Let customers pause subscriptions
• Cancellation: Automated cancellation workflows
• Email Notifications: Automatic billing reminders

How to Set Up Subscriptions:

1. In Store.icu, create a subscription product
2. Set billing frequency (monthly, yearly, etc.)
3. Configure trial period if offering one
4. Razorpay automatically handles:
   • Initial payment collection
   • Recurring charges on schedule
   • Failed payment retries
   • Customer notifications

Feature #4: Instant Settlements (Get Paid Today)

What It Is:

Receive your money instantly instead of waiting 2-3 days for standard settlements. Critical for businesses that need immediate cash flow.

Why It Matters:

Cash flow is oxygen for small businesses. Standard T+2 settlements mean you wait days to access your money. Instant settlements give you funds within minutes.

Use Cases:

Flash Sales

Running a sale and need to restock immediately? Instant settlements let you use today’s revenue to order inventory today.

Vendor Payments

Need to pay suppliers or dropshipping partners? Get your settlement instantly and pay them right away.

Urgent Business Needs

Emergency expense? Marketing opportunity? Instant access to funds means you never miss an opportunity.

How It Works:

1. Enable instant settlements in Razorpay dashboard
2. Small fee applies (typically 1% of settlement amount)
3. Request settlement anytime from dashboard
4. Money hits your bank account within 30 minutes

Eligibility Requirements:

• Account active for 90+ days with good standing
• Minimum monthly transaction volume
• Low chargeback ratio
• Complete KYC verification

Feature #5: EMI Options (Boost High-Ticket Sales)

What It Is:

Let customers pay in installments—either through their credit card or via cardless EMI partners. Makes expensive products affordable.

Why It Matters:

₹20,000 upfront feels expensive. ₹3,333/month for 6 months feels manageable. EMI increases average order value and conversion rates for products over ₹3,000.

Two Types of EMI:

1. Credit Card EMI

• Works with all major bank credit cards
• 3, 6, 9, or 12-month tenure
• Customer pays interest (or you can absorb it)
• Instant approval during checkout

2. Cardless EMI

• No credit card required
• Partners: ZestMoney, FlexiLoans, ePayLater, HDFC Bank
• Instant credit approval based on customer profile
• Works for customers without credit cards

Best Products for EMI:

Feature #6: Smart Collect (Accept Bank Transfers)

What It Is:

Generate unique virtual account numbers for each customer or order. They can pay via NEFT/RTGS/IMPS, and payments automatically reconcile.

Why It Matters:

Some customers (especially businesses) prefer bank transfers. Smart Collect makes this seamless instead of manual and error-prone.

Traditional Bank Transfer Problems:

• ❌ Manual reconciliation—matching payments to orders
• ❌ Delayed confirmation—waiting for payment proof
• ❌ Name mismatches—payments from wrong accounts
• ❌ Time-consuming—hours of manual work daily

Smart Collect Solution:

• ✅ Automatic reconciliation—payments match to orders instantly
• ✅ Real-time confirmation—know immediately when paid
• ✅ Virtual accounts—unique number per customer/order
• ✅ Zero manual work—fully automated

Perfect For:

• B2B Orders: Business customers paying from company accounts
• High-Value Transactions: Customers who prefer bank transfers for security
• Bulk Orders: Wholesale customers with net payment terms
• Government/PSU: Entities that can only pay via bank transfer

Feature #7: Magic Checkout (One-Click Repeat Purchases)

What It Is:

Save customer payment details securely. Returning customers complete checkout with just one click—no re-entering card/UPI details.

Why It Matters:

Every extra step at checkout loses customers. Magic Checkout reduces friction to near-zero for repeat customers, dramatically boosting repeat purchase rates.

How It Works:

1. Customer completes first purchase on your Store.icu store
2. Razorpay securely tokenizes and saves their payment method
3. On return visit, payment details pre-populated
4. Customer just clicks “Pay” and enters CVV/UPI PIN
5. Checkout time reduced from 45 seconds to 5 seconds

Security:

• RBI-compliant tokenization—actual card details never stored
• PCI-DSS Level 1 certified infrastructure
• Encrypted data transmission
• Customer can delete saved cards anytime

Impact on Metrics:

Feature #8: Route (Split Payments for Marketplaces)

What It Is:

Automatically split payments between multiple vendors or partners. Perfect for marketplaces, platforms, or commission-based models.

Why It Matters:

If you run a multi-vendor marketplace on Store.icu, Route eliminates the nightmare of manually calculating and transferring vendor payouts.

Use Cases:

Multi-Vendor Marketplace

Customer buys from 3 different vendors in one order. Route automatically sends 80% to each vendor and keeps 20% as your commission.

Affiliate/Referral Programs

Influencer refers a customer who purchases. Route automatically pays the influencer their commission percentage.

Franchise Models

Customer orders from a franchise location. Route splits payment between franchisee and franchisor based on agreement.

Course Platforms

Student purchases course. Route pays instructor their share and platform keeps platform fee.

Features:

• Flexible Split Rules: Percentage-based, fixed amount, or tiered
• Multiple Recipients: Split to 10+ accounts if needed
• Instant Transfers: Vendors get paid immediately or on schedule
• Automated Reporting: Clear records for all parties
• Tax Compliance: Handle TDS and GST automatically

Feature #9: Razorpay X (Complete Banking Solution)

What It Is:

A full business banking platform integrated with your payment gateway. Manage payouts, payroll, vendor payments, and accounting—all in one place.

Why It Matters:

Why juggle 5 different tools when Razorpay X combines payments in, payments out, and business banking in one dashboard?

Key Features:

1. Bulk Payouts

• Pay thousands of vendors/suppliers in one click
• Support for NEFT, RTGS, IMPS, and UPI
• Schedule recurring payouts
• Automatic reconciliation

2. Current Account

• Zero-balance current account
• No minimum balance required
• Unlimited transactions
• Virtual debit card

3. Corporate Cards

• Issue cards to team members
• Set spending limits per card
• Real-time expense tracking
• Automatic categorization

4. Tax Payments

• Pay GST directly from dashboard
• TDS payment integration
• Income tax payment support
• Automatic challan generation

Feature #10: Invoicing & Payment Buttons

What It Is:

Create professional invoices with embedded payment buttons. Send to customers via email—they click and pay instantly.

Why It Matters:

Traditional invoicing means creating invoice PDF, emailing it, waiting for bank transfer, manually reconciling. Razorpay invoicing is instant and automated.

Features:

• Professional Templates: Beautiful, customizable invoice designs
• Pay Now Button: Embedded payment button in invoice
• Multiple Currencies: Invoice in INR, USD, EUR, etc.
• Partial Payments: Accept down payments or installments
• Automatic Reminders: Send reminders for unpaid invoices
• Receipt Generation: Automatic receipts upon payment
• GST Compliance: Auto-calculated taxes

Perfect For:

• Service businesses (consulting, design, development)
• B2B sales requiring invoices
• Freelancers and agencies
• Custom/quote-based orders

Feature #11: Advanced Analytics & Reports

What It Is:

Comprehensive dashboard showing every aspect of your payment performance—success rates, payment methods, customer behavior, and more.

Why It Matters:

Data drives decisions. Understanding your payment analytics helps you optimize for higher conversions and lower costs.

Key Metrics Tracked:

Payment Performance

• Overall success rate
• Success rate by payment method
• Success rate by bank/wallet
• Failed payment reasons
• Average payment time

Customer Insights

• Preferred payment methods
• Average transaction value
• Peak transaction times
• Repeat customer behavior
• Geographic distribution

Financial Tracking

• Daily/monthly GMV (Gross Merchandise Value)
• Transaction fee breakdown
• Settlement schedule and status
• Refund tracking and trends
• Chargeback monitoring

Actionable Reports:

1. Payment Method Performance

See which payment methods have highest success rates. If UPI succeeds at 98% but cards at 85%, you know to prominently feature UPI.

2. Time-Based Analysis

Identify peak transaction times. If most sales happen 8-11 PM, ensure customer support is available then.

3. Failed Payment Analysis

Understand why payments fail. Common reasons: insufficient funds, incorrect details, bank downtime. Address root causes.

4. Customer Segmentation

Identify high-value customers, frequent buyers, and one-time purchasers. Tailor marketing accordingly.

Feature #12: Developer APIs & Webhooks

What It Is:

Comprehensive REST APIs and real-time webhooks enabling custom integrations and automations beyond Store.icu’s built-in features.

Why It Matters:

As your business grows, you may need custom workflows that go beyond standard features. Razorpay’s API makes anything possible.

What You Can Build:

Custom Checkout Experiences

• Embed payment form directly in your Store.icu theme
• Create custom UI matching your brand
• Build multi-step checkout flows
• Implement saved address autofill

Advanced Automation

• Auto-fulfill orders upon payment confirmation
• Trigger email sequences based on payment events
• Sync payment data with CRM/ERP systems
• Create custom refund workflows

Analytics and Reporting

• Pull payment data into custom BI tools
• Build real-time dashboards
• Create custom financial reports
• Integrate with accounting software

API Capabilities:

• Create and manage payments
• Process refunds programmatically
• Manage subscriptions via API
• Generate payment links dynamically
• Retrieve transaction history
• Update customer details
• Manage settlements
• Access analytics data

Webhook Events:

• payment.authorized – Payment approved
• payment.captured – Money captured
• payment.failed – Payment failed
• refund.created – Refund initiated
• refund.processed – Refund completed
• subscription.charged – Subscription billing
• subscription.cancelled – Subscription ended

Putting It All Together: Real Success Stories

Case Study #1: Fashion Boutique (Mumbai)

Business: Women’s ethnic wear, ₹15 lakh monthly GMV

Features Used: UPI, Payment Links, EMI, Magic Checkout

Results:

• Conversion rate increased from 1.8% to 3.2% with UPI
• WhatsApp sales (via payment links) now 40% of revenue
• EMI increased average order value by ₹3,500
• Repeat purchase rate doubled with Magic Checkout
• Overall: 180% revenue growth in 6 months

Case Study #2: Electronics Store (Bangalore)

Business: Consumer electronics, ₹50 lakh monthly GMV

Features Used: EMI, Smart Collect, Instant Settlements, Analytics

Results:

• EMI boosted laptop/TV sales by 65%
• Smart Collect reduced B2B reconciliation time by 90%
• Instant settlements enabled flash sales with immediate restocking
• Analytics identified UPI as 70% of mobile sales—optimized accordingly
• Overall: Profit margin improved 4.5%

Case Study #3: Subscription Box (Delhi)

Business: Monthly snack boxes, 5,000 subscribers

Features Used: Subscriptions, Smart Routing, Payment Links

Results:

• Subscription feature automated entire billing—saved 25 hours/month
• Smart routing reduced failed recurring payments by 40%
• Payment links for gift subscriptions added ₹2 lakh/month
• Churn reduced from 22% to 12% with better payment success
• Overall: MRR grew from ₹8 lakh to ₹18 lakh

Your 60-Day Action Plan

Implementing all 12 features at once can be overwhelming. Here’s a phased approach:

Days 1-15: Core Payment Methods

1. Enable UPI payments (highest priority)
2. Ensure all card types accepted
3. Add wallet options
4. Test checkout flow thoroughly
5. Expected Impact: 20-30% conversion boost

Days 16-30: Customer Experience

1. Enable Magic Checkout for repeat customers
2. Set up payment links for social selling
3. Configure automated payment reminders
4. Customize checkout branding
5. Expected Impact: 15-20% increase in repeat purchases

Days 31-45: Revenue Optimization

1. Enable EMI for products over ₹3,000
2. Set up subscription products (if applicable)
3. Configure instant settlements for flash sales
4. Review analytics and identify optimization opportunities
5. Expected Impact: 25-35% AOV increase on eligible products

Days 46-60: Advanced Features

1. Set up Smart Collect for B2B (if applicable)
2. Implement Route for marketplace model (if applicable)
3. Create automated invoicing workflow
4. Explore Razorpay X for complete financial management
5. Expected Impact: 10-15 hours/week time savings

Common Questions About These Features

Do I need to pay extra for these features?

Most features are included free! You only pay standard transaction fees (2% + GST). Some premium features like instant settlements have small additional fees.

Can I enable some features and not others?

Absolutely. Start with features most relevant to your business, then gradually adopt others as you grow.

Will enabling all payment methods increase costs?

No! Transaction fees are the same across most payment methods (2% + GST). More options = more conversions = more revenue.

How long does setup take?

Basic features (UPI, cards, wallets) work immediately after integration. Advanced features like subscriptions or Route require additional configuration (15-30 minutes each).

Do I need developers for advanced features?

No for most features! Only the API/webhook feature requires development knowledge, and that’s entirely optional.

What if I’m already using another gateway?

You can run both in parallel while transitioning. Most businesses complete migration within 2-4 weeks.

The Competitive Advantage

Your competitors probably use 2-3 of these features at most. By leveraging all 12, you gain:

• ✅ Conversion Advantage: 30-40% higher payment success rates
• ✅ Customer Experience Advantage: Modern, frictionless checkout
• ✅ Operational Advantage: 15-20 hours/week saved on manual work
• ✅ Revenue Advantage: Higher AOV through EMI, more channels via payment links
• ✅ Data Advantage: Make decisions based on actual payment performance
• ✅ Cash Flow Advantage: Faster settlements when you need them

In India’s competitive eCommerce market, these advantages compound. Better payments lead to happier customers, more sales, better reviews, higher retention, and ultimately, sustainable growth.

Related Resources:

• 📘 Complete Razorpay + Store.icu Integration Guide
• 📊 Razorpay vs Traditional Gateways: Comparison
• 🎓 Store.icu University – Free eCommerce courses
• 💬 Join our Community – Connect with Indian entrepreneurs