Store.icu vs Shopify:
White Label That Works for YOU
While Shopify builds THEIR brand with your customers, Store.icu lets you build YOUR brand. Discover why smart resellers choose the fully managed, white-label platform that puts you in control.
The Shopify Problem for Resellers
Shopify is great for individual merchants, but for resellers? It's working against you.
Not Your Brand
Your clients see "Powered by Shopify" everywhere. They know you're just a middleman. You're building Shopify's brand equity, not yours.
Margin Squeeze
Shopify sets the price. You can't adjust margins, create custom tiers, or build packages that make sense for YOUR market. Their pricing, your problem.
No Reseller Tools
Managing multiple client accounts means juggling multiple logins, no unified dashboard, no bulk operations. It's a manual nightmare at scale.
Two Platforms, Two Models
One is built for YOU to succeed as a reseller. The other wants to bypass you entirely.
White Label for Resellers
Purpose-built for hosting providers, agencies, and resellers who want to offer eCommerce under their own brand—fully managed.
- 100% white-label, zero branding
- Set your own pricing & margins
- Unified reseller dashboard
- Fully managed infrastructure
- Native WHMCS/billing integration
- Your domain, your brand, your customers
- Bulk client management
- Partner support & training
- Automated provisioning
- Custom branding options
Direct-to-Merchant SaaS
Built for merchants to use directly, with partners as an afterthought. Great product, wrong model for resellers.
- "Powered by Shopify" branding
- Fixed pricing (no margin control)
- No unified partner dashboard
- Merchant manages their own store
- No native reseller billing
- Shopify owns customer relationship
- Multiple logins per client
- Partner program, not reseller program
- Manual account creation
- Limited white-label options
Why Resellers Choose Store.icu
We built Store.icu specifically for partners who want to build their own eCommerce brand.
True White Label
Zero Store.icu branding. Your logo, your domain, your terms. Clients never know we exist. It's YOUR eCommerce platform.
Control Your Margins
Set your own pricing. Create custom packages. Bundle with hosting. Build the business model that works for YOUR market, not ours.
Unified Dashboard
Manage hundreds of client stores from one powerful dashboard. Bulk operations, unified analytics, centralized support. Scale without chaos.
Fully Managed
We handle hosting, updates, security, backups, and scaling. You focus on sales and support. Your clients get enterprise infrastructure without enterprise costs.
Native Integration
Built-in WHMCS, Upmind, Blesta integration. Automated provisioning, billing sync, support ticket routing. It just works with your existing stack.
Partner-First
Dedicated partner support, training, sales materials, and co-marketing. We're invested in YOUR success, not competing with you for merchants.
Build YOUR Brand, Not Theirs
With Shopify, you're building their empire. With Store.icu, you're building yours.
Your Customer Relationships
Your clients are YOUR clients. They pay you, they trust you, they stay with you. No "Powered by" disclaimers. No upsells from us. No competition for their loyalty.
Your Pricing Strategy
Bundle with hosting. Create industry-specific packages. Offer promotional pricing. Run your business your way. You decide what makes sense for your market and margins.
Your Brand Equity
Every successful store your clients launch builds YOUR reputation. You become known as the eCommerce provider. That brand value stays with YOU.
Your Business Model
Add eCommerce to existing hosting clients. Cross-sell services. Create solution bundles. The platform adapts to your business, not the other way around.
Feature-by-Feature Breakdown
An honest comparison of what matters most to resellers and hosting providers.
When to Choose Each Platform
Both platforms have their place. Here's how to decide.
Perfect for Resellers
Store.icu is the right choice when:
- You want to build YOUR brand, not someone else's
- You need to control pricing and margins
- You're managing multiple client stores
- You want fully managed infrastructure
- You need WHMCS/billing integration
- You're a hosting provider or agency
- You want recurring revenue without ongoing work
- You need bulk operations and unified management
- You want client self-service capabilities
- You're building a scalable reseller business
Perfect for Direct Merchants
Shopify is the right choice when:
- You're a single merchant running your own store
- You don't need white-label capabilities
- You're comfortable with "Powered by Shopify"
- You want to manage everything yourself
- You need Shopify's specific app ecosystem
- You're okay with their pricing model
- You don't need reseller tools
- You prefer Shopify's specific features
- You're not building a reseller business
- You want direct Shopify support
Ready to Build YOUR Brand?
Join hundreds of hosting providers and agencies who've already made the switch to white-label eCommerce that actually works for resellers.
