Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (such as tracking codes or scripts) on your website or mobile app without needing to modify the code directly. It helps streamline the tracking and measurement of user interactions, behaviors, and conversions.

Google Tag Manager makes it easy to manage all your tracking codes and marketing tags in one place, without needing to involve a developer each time you want to update or add a tag. This ensures faster deployment, reduces errors, and helps you maintain a smooth-running e-commerce store.

To integrate GTM, simply sign up for a Google Tag Manager account, create a container, and copy the container ID. Then, log into your Store.icu dashboard, go to the integrations section, paste your GTM container code, and save. You’ll be ready to start managing tags in no time!

Yes! Google Tag Manager integrates seamlessly with a wide variety of marketing tools, including Google Analytics, Google Ads, Facebook Pixel, and other third-party tracking systems. You can add, manage, and update tags for these tools without touching your website’s code.

No! Google Tag Manager is designed to be user-friendly, so even non-developers can use it. With its intuitive interface and easy-to-follow setup process, you can manage your tags and tracking effortlessly — no coding skills required!